Ownership & Funding
Ownership
Concepts:
Public Service broadcasting – Serves as public benefit
rather than serving purely for commercial interests. For example, BBC.
Commercial Broadcasting – TV and radio programmes that are broadcasted
by privately owned corporate media. For example, ITV.
Corporate and Private Ownership – Corporate ownerships have
the rights to enter contracts, loan/borrow, sue and become sued. Private
ownership is provided by individuals or private groups. For example, ITV
Global Companies – Companies that operate in more than one
country. For example, Sony.
Vertical integration (owning stuff in different sectors) –
Owning actors, directors etc. for example, Legendary and Paramount studios.
Horizontal Integration / monopolisation – Gaining more
products and goods to become more
powerful within the industries. For example,
Brooklyn 99 bought by NBC
Funding Types:
The Licence Fee – a fee just to own something. For example, £15
for colour TV (1968).
Subscription – A subscription is where an individual has to
pay for a service, usually monthly to be able to use the service and view
specific channels. For example, SKY.
One-off payment to own product – an alternative to monthly
payments and is usually cheaper too. For example, Tesco Mobile’s phones.
Pay per View – pay per view is something you pay to watch. For
example, UFC.
Sponsorship – A sponsorship is when you volunteer/get paid
to do something for a company or someone. You could even get someone to sponsor
you. For example Hungry house sponsors the big bang theory.
Advertising – audio/visual marketing. For example, John
Lewis (Christmas).
Product Placement – When a product is placed in a film or TV
show. For example, When Chris Pratt takes a sip from his coke in Jurassic
World.
Private Capital – also known as Private Equity, is made up
of funds and investors that invest in private companies. For Example, John Lewis.
Crowd-funding – Crowd-funding is when people ask for money
to help with certain products. For example, Kickstarter.
Development Funds – Funds that are given to small
organisations to help them grow. For example, Comic relief.
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